FMCG

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How Patanjali uses modern brand strategy to grow past Colgate and challenge P&G, Unilever.

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Analytics

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A cost-effective approach to casualty claims analytics

Marketing

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The Emotional Combinations That Make Stories Go Viral

New CMOs

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The Best CMOs Combine 4 Leadership Styles

Consumer Durable Spends

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Shifting sands: Examining patterns of spending on consumer durable goods

Digital

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The dual roles of the CIO in the digital age

Data Management Platform

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How Does a DMP Really Work?

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