10 creative Social Media campaigns & lessons from these

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This blogpost is a compilation of 10 most amazingly creative Social Media campaigns & then sums up elements that have made these initiatives runaway successes.

Learnings from 10 sizzling social media campaigns!


Social Customer Relationship Management

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Customer Relationship Management has been provided a lot more all-encompassing presence with the advent and proliferation of Social Media networks, an online channel, presenting a mixed bag of challenges and opportunities for brands. The post is a discussion on the very popular trend of brands using Social Media from among many purposes including initiating collaborative projects such as crowdsourced product development and to create archives of shared collective intelligence- all this besides allowing brand’s persona to come across consumers, as this post conveys, ‘in a way that feels natural to them and which narrows the gap between corporate voice and consumer voice’. There are enough research based evidences (linked within this blogpost) that appreciate the benefit of having an instantaneous, easily accessible, constantly available channel through which they can address their queries and concerns and engage with brands and other consumers as against call-center touchpoints which may not have a ‘real-time’ quotient to consumers today who are all about instant self-gratification & quick to slam brands from a single bad customer-experience!
Social CRM… ta-da!!

Balancing work life better- Nigel Marsh advices…

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As easy as it is said than done, its often a challenge for most to switch off from work & then a  task trying to focus back again. Just how then does one strive to strike a balance between work & play? Nigel Marsh is the bestselling author of  “Overworked and Underlaid” & “Fat, Forty and Fired” and the Regional Group CEO of Young and Rubicam Brands for Australia & New Zealand gives us ideas on achieving just that.

Applying Market Basket Analysis to Voicemail Call Log Data

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Market Basket Analysis (MBA) helps to identify products that should be cross promoted. Another application of MBA however is that it can also be used to analyze and better organize an enterprise’s telephone voicemail menu system i.e., the call data of an organization’s voicemail system. While MBA is commonly performed on transactional level retail transactional data  etc. after it has been cleaned and properly warehoused, this particular illustration makes for an interesting read for those who appreciate out-of-the-box ideas & novel applications of otherwise standard analytics processes.
Market Basket Analysis- a different application

Normalization (Data Preprocessing)

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Data Preprocessing, a pivotal, knowledge discovery process has been discussed in this data-mining blogpost. ‘A fundamental building block of data mining ’, Data Preprocessing is a manner of transforming data (one of the functions from ‘Extraction, Transformation & Loading’ (ETL), as goes in the order.) so as to serve data mining algorithmic functions, faster data retrieval from exhaustive databases, among other purposes. A must read for inquisitive folks wanting to build up on basic data-mining understanding.
Data Preprocessing- a peek into Normalization

Co-relating customer advocacy with rise in profitability!

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This blogpost reinforces our belief in the co-relation between ‘recommendability & revenue’ based on the Net Promoter Scores that is obtained by asking customers a single question on a 0 to 10 rating scale. [Net Promoter is a customer loyalty metric. (more here)]

A correlation between recommendability and revenue?

A hands-on reckoner for smarter working!

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Often there are times when we haven’t known a better, smarter, quicker way of getting through tasks.Unusual enough, this week’s post is a hands-on guide to optimising Google Alerts.

Using ‘Google Alerts’ for quick and easy domain alerts

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