How to Build a Teamwork Culture

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Fostering teamwork is creating a work culture that values collaboration. In a teamwork environment, people understand and believe that thinking, planning, decisions and actions are better when done cooperatively. People recognize, and even assimilate, the belief that “none of us is as good as all of us.”

Teamwork Culture

Do we need a new definition of Creativity?

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The creativity of the digital world is vastly different from the analog environment. There, creative is typically a static commercial art piece (or a “portfolio” of these). Creativity represented by great copy, an idea that makes a twist on a popular culture or “captures the zeitgeist,” or as a piece-of-art logo and print ad, may indeed belong to the same era as those media that defined it.

In the digital world, that approach doesn’t cut it.

New world of creativity

Planning with Marketing Automation

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When it comes to marketing automation planning is critical You’ve heard the old saying: “Fail to plan, plan to fail.” It’s certainly a message marketing professionals should take to heart. Failure to plan almost always leads to poorand ineffective marketing. For those considering marketing automation, careful planningis a vital first step that greatly increases your chances of long-term success.

How to plan

Working with large data sets

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Phil Whelan in his blog writes ” For the past three and a half years I have been working for a start-up in downtown Vancouver. We have been developing a high performance SMTP proxy that can scale to handle tens of thousands of connections per second on each machine, even with pretty standard hardware.”

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Loyalty Programs- 2011 Trends

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“In today’s crowded marketplace, creating loyal, engaged customers is more important—and more challenging—than ever,” says Johnson. “That is why we are going to see a number of key trends unfold over the next year.”

Here is an overview of the 11 key trends that Johnson predicts will dominate the loyalty marketing industry in 2011

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‘Respect Your Critics’, says Andre Nair (CEO, O&M, Malaysia), in a radio interview!

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At leisure, do check out this interesting radio interview from BFM where Mr. Nair speaks about the importance of engaging talent in his ‘talent obsessed agency’. Engrossing!

Hypercube’s hyper-engaging campaign sets off some hyper-thoughts…!

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Nissan Canada recently came up with a creative ‘online canvas’ idea to engage consumers by encouraging them to give their best shot at creativity (around the brand, ofcourse…) blended with making the most of their social networking skills to gain votes so as to gain a chance to win themselves a Nissan Cube. The campaign was thus aptly named ‘Hypercube’.

Just when the reader mistakes this post to be falling under the ‘creative’ space, you find some rather critical perspectives from the author on feeling the urge to creatively engaging consumers for the sake of it. Read on to learn more! Stimulating!

The Brand and Consumer Tug of War in the Digital Engagement Era

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