Top 5 Facebook Case Studies 2010

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2010 has been a big year for Facebook, edging toward the 600 million mark in subscribers.
Companies and organizations of all different types and sizes have taken advantage of this
growth. Throughout 2010 they have found inventive ways to integrate Facebook into their
marketing strategies – and with great success.
We’ve chosen five case studies that demonstrate how Facebook, when integrated with a carefully thought out plan, can help deliver impressive results.

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The Future of Revenue

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Welcome to the future of revenue.  It’s here.  It’s here now.  And it’s called Revenue Performance Management, or RPM for those who like acronyms.

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Customer Experience Manifesto

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After you have completed work building an awesome brand, the customer experience is your most important marketing function. Here’s why this important, and here’s what we want to accomplish.

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Getting The Very Best Out of Teamwork

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One of the most important attributes of teamwork is realizing there can always be something learned from another person. Those who think they know it all are not open to change and information that contradicts what they believe or want. The ability to recognize others have something meaningful to say will help the process move along because open communication will be present.

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Why You Shouldn’t Try to Please Everyone

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In a fable attributed to Aesop, onlookers criticize a man and his son for walking alongside a perfectly ride-worthy donkey. But when either the man or his son rides, he is criticized for making the other walk. When both ride, there are cries of animal cruelty. At length, they resolve to carry the donkey. This incites more complaints and, worse, an accident ensues in which the animal falls to its death. The moral? Try to please all and you will please none.

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Marketing Automation: Keys to Success

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Marketing automation is a must have for today’s marketing and sales organizations. There is a wide array of online sources readily available to buyers that can significantly influence purchasing behavior. As a result, marketers must maintain a pervasive and continuously refreshing digital presence. Frequency is emerging as the most critical capability for sales and marketing organizations – frequency of outreach, analysis, and reporting. The cycle time for everything in marketing is under enormous pressure and companies that deliver more often, respond faster, and sustain their digital presence more successfully will be the winners.

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Should Companies Focus on Investors, Customers or Workers?

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Which should companies focus on first — investors, customers or workers? This is a question we have asked and answered so many times, you would think the answer would be obvious. However, we always see companies either doing well or struggling because they just don’t get it. A look at a few of today’s winners and losers may reveal why this is so.

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