3 Powerful Tips to Help You Have Your Best Year Ever

Leave a comment

Here are 3 powerful steps you can take to free yourself from frustration and to start enjoying the good life so many are enjoying right now:

Read More

the atheist and the bear story (loyalty, conviction, payback and reward, changing sides)

Leave a comment

A committed atheist (that’s someone who steadfastly does not believe in a god of any sort) was on a trekking holiday when he became lost in some dense woods.

A large angry bear, with ten starving cubs back home and claws like kitchen knives, suddenly emerged from the undergrowth.

The atheist screamed in terror, turned and ran. The bear was quicker however, and after a long and desperate chase eventually cornered the atheist in a gully.

The exhausted atheist sank to his knees, shaking.

The bear, seeing that its prey was trapped, moved slowly towards the petrified man, drooling. The bear was drooling too.

The atheist lifted his head, with tears in his eyes, and uttered the words he thought he would never say in all his life: “God help me…”

With these simple three words, a blinding flash of lightning lit up the sky. There was a deafening crash of thunder. The clouds parted. A brilliant light shone down. The forest fell silent. The bear froze still, in a trance. The atheist stood gaping, transfixed.

A voice came loud from above. Louder than twenty AC/DC concerts all happening at the same time. We can safely assume this voice to have been the voice of a god of some sort.

“You atheists make me seriously mad,” boomed the god, “You deny me all your life. You tell others to deny me too. You put your faith in all that bloody Darwinian airy-fairy scientific nonsense, and then what a surprise – you get lost because you can’t read your stupid map, and now you’re about to get eaten by an angry bear all of a sudden you’re on your knees snivelling and begging for my help?……… You must be joking…”

The atheist looked down, realising that he was not arguing from a position of strength.

“Okay, I take your point,” said the atheist, thinking on his feet, while he still had them, “I can see it’s a bit late for me to convert, but what about the bear?… Maybe you could convert the bear instead?”

“Hmmn… interesting idea…” said the god, thinking hard, “…Okay. It shall be done.” At which the brilliant light dimmed and vanished; the clouds closed; and the noises of the forest resumed.

The bear awoke and shook its head, a completely different expression on its face. Calm, at peace.

The bear closed its eyes, bowed its head, and said, “For what we are about to receive, may the Lord make us truly thankful, Amen..”

Marketing to your best customers when business stinks

Leave a comment

It’s the oldest cliché in business – recession is a time of opportunity. But a raft of research confirms it’s true. People who market aggressively in downturns not only survive but consistently emerge stronger.
The most aggressive approach to bad times is to figure out who your best customers are and market to them relentlessly. Analyze your customers based on transaction data that’s sitting in sales or accounting databases. It’s going to tell you things about your best customers you never realized.

Read More

The evolution of direct marketing

Leave a comment

Last year, an industry insider  said that “all marketing will become direct marketing.” But direct marketing itself is changing rapidly and dramatically as two important trends are influencing marketers thinking:

  1. Response rates are low and going lower
  2. Companies with more individualized messaging are seeing distinctly improved results

Read More

Effective and Efficient Meetings

Leave a comment

Meetings are such a dread. Haven’t you attended meetings
which are totally unproductive, time-wasting, and boring? Or
are you guilty of chairing such meetings? In one of my places
of work, I had meetings almost round the clock. “Remember
that time is money.” If you agree with Benjamin Franklin, time
is a huge cost to the company. While I won’t say they were all
unproductive, I would think that meeting times could have
been halved if the meetings had been better conducted. You
can’t do away with meetings, be it in person, or through a
teleconference or internet relay chat. What you can do,
however, is to conduct them effectively and efficiently, and
make them engaging and purposeful.

Read More

The Complete Man becomes more Intelligent

Leave a comment

Mumbai-based Raymond needed a solution which could satisfy the functionality and ability to consolidate and get all financial data on a single plorm. MAIA Intelligence’s 1KEY FCM helped meet their expectations.

Read More

Leadership vs. Management

Leave a comment

What is the difference between management and leadership? It is a question that has been asked more than once and also answered in different ways. The biggest difference between managers and leaders is the way they motivate the people who work or follow them, and this sets the tone for most other aspects of what they do.

Many people, by the way, are both. They have management jobs, but they realize that you cannot buy hearts, especially to follow them down a difficult path, and so act as leaders too

Read More

Older Entries