Use The Rocking Chair Test to Make Difficult Decisions More Easily.

Leave a comment

What is the rocking chair test?
I’ll give you a hint; it’s not a method for choosing the best rocking chair in the store. This test is a great tool to help when it comes time to make those difficult life changing decisions.

Decisions like:

  • Should I quit my job and start my own business?
  • Should I follow my childhood dream and be an artist?
  • Should I pack up my car and drive cross-country?

We all come across questions like those during our life. Often we just shut them out, choose the safe choice, and go with the familiar. The rocking chair test is a great way to ensure you can live your life without regret.
 Next time you reach a fork in the road and are not sure which way to go, do this.
Imagine yourself as an old man or woman. I usually imagine myself in my 80’s. Then sit yourself down in your rocking chair, get comfortable and look back at your life. Look back to where you are right now struggling with the decision of what to do.

 Then as an 80 year old, imagine

  • What if I never did this?
  • How would I feel?
  • Would my life be different?
  • Do I regret not taking the chance?

 Continue with questions such as- Is this something that would haunt me and I would always wonder about? Do you find yourself with the feeling like something is missing? Is there a sadness or longing?

Get specific and feel your way through the answers.

What if I stayed here in my hometown, would I regret not taking the chance to explore when I was younger? What if I didn’t at least try to follow my dreams would it be something that I always looked back upon and wondered, what if?

In life, we find we are more disappointed by the things we didn’t do then the ones we did. So if you are feeling regret as an imaginary 80 year old, take it to heart. Use this tool as a shot of courage to go for something you really want.

Live your life fully and release regret.

 Regret for things we did can be tempered by time;
it is regret for things we did not do that is inconsolable.

-Sydney Harris

 That’s it, that’s the rocking chair test. Next time you are trying to decide which way to go, put the rocking chair test to work for you

When Does Lead Nurturing Stop? 5 Keys to Keep Prospects Engaged

Leave a comment

In this age of unprecedented access to information, your buyer now dictates how often, how much and what information they would want to consume. Buyers may have control on “when and what”, but with a solid lead nurturing program in place, you can control the “what now”, keeping engagement up by understanding prospects’ interest and behavior.

With that in mind, here are five key engage-now strategies to help you with your lead nurturing efforts.

Read More

Social CRM: Brand Advocacy and the Evolution of the Loyalty Program

Leave a comment

Advocacy: Another Key Metric in the Loyalty Equation
Loyalty programs have long been centered on a group of metrics primarily linked to purchase behaviour and with good cause. Consumption of goods and/or services is what drives a business forward and thus it is logical and appropriate to reward consumers for behaviours which directly contribute to this key business metric.

However what if someone is a relatively light consumer of a product or service but in some way personifies the core values or is a major advocate for said Brand? Is it in fact not possible that this individual may be worth more to the brand for his or her potential influence over a multitude of others than even the heaviest of users?

Read More

When There’s No Such Thing as Too Much Information

Leave a comment

INFORMATION overload is a headache for individuals and a huge challenge for businesses. Companies are swimming, if not drowning, in wave after wave of data — from increasingly sophisticated computer tracking of shipments, sales, suppliers and customers, as well as e-mail, Web traffic and social-network comments. These Internet-era technologies, by one estimate, are doubling the quantity of business data every 1.2 years

Yet the data explosion is also an enormous opportunity. In a modern economy, information should be the prime asset — the raw material of new products and services, smarter decisions, competitive advantage for companies, and greater growth and productivity.

Is there any real evidence of a “data payoff” across the corporate world? It has taken a while, but new research led by Erik Brynjolfsson, an economist at the Sloan School of Management at the Massachusetts Institute of Technology, suggests that the beginnings are now visible.

Read More

Direct mail marketers urged to do their homework

Leave a comment

Many businesses understand the value of direct marketing campaigns for the purpose of customer acquisition and retention, as well as lead generation and brand building.

Yet many direct marketers may not be making the most out of their campaigns by failing to research effectively, said the Direct Marketing Association (DMA).

Read More

You Are Valuable

Leave a comment

A well known speaker started off his seminar by holding up a 1000 Rs Note. In the room of 200, he asked, “Who would like this 1000 Rs Note?”

Hands started going up.

He said, “I am going to give this 1000 Rs Note to one of you but first, let me do this.” He proceeded to crumple the 1000 Rs Note.

He then asked, “Who still wants it?”

Still the hands were up in the air.

“Well,” he replied, “What if I do this?” And he dropped it on the ground and started to grind it into the floor with his shoe.

He picked it up, now all crumpled and dirty. “Now who still wants it?” Still the hands went into the air.

“My friends, you have all learned a very valuable lesson. No matter what I did to the money, you still wanted it because it did not decrease in value. It was still worth 1000 Rs Note.

Many times in our lives, we are dropped, crumpled, and ground into the dirt by the decisions we make and the circumstances that come our way.

We feel as though we are worthless. But no matter what has happened or what will happen, you will never lose your value. You are special – Don’t ever forget it!

UNICEF – NEW TVC STORYBOARD

Leave a comment

Storyboard

Older Entries