Mckinsey on Big Data

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The amount of data in our world has been exploding and analyzing large data sets—so-called big data—will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus, according to research by MGI and McKinsey’s Business Technology Office. Leaders in every sector will have to grapple with the implications of big data, not just a few data-oriented managers. The increasing volume and detail of information captured by enterprises, the rise of multimedia, social media, and the Internet of Things will fuel exponential growth in data for the foreseeable future.

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How does frequency of e-mails affect open, click and conversion rates?

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Arthur Hughes provides some interesting insights into this phenomenon.

E-mails are so inexpensive to send that most marketers are pushed to mail more than they should.  We are seeing rates of e-mails sent to each subscriber per month go up and up, month after month. When they go up, what happens?

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Death Spiral: New Customers vs. Loyalty

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Businesses locked in a Death Spiral are, for a myriad of reasons, unable to acquire enough newbies to offset the customers being lost.

Run this query on a monthly basis, and communicate your findings to Management.  If you are in Management, demand that somebody run this query for you, you need to understand this relationship!

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Eight Tips for marketers using You Tube

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More than ever, brand fans and loyalists are seeking out businesses on YouTube as supplemental outlets to a brand’s Facebook and Twitter presences. Consequently, the video-sharing site has proven hugely profitable for many companies.

Here are some great examples

Why do some people learn faster?

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Education isn’t magic. Education is the wisdom wrung from failure.

A new study, forthcoming in Psychological Science, and led by Jason Moser at Michigan State University, expands on this important concept. The question at the heart of the paper is simple: Why are some people so much more effective at learning from their mistakes? After all, everybody screws up. The important part is what happens next. Do we ignore the mistake, brushing it aside for the sake of our self-confidence? Or do we investigate the error, seeking to learn from the snafu?

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Answering business questions – Evolving methods to answer them

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As a manager you have important business questions you need answered – and with the explosion of analytics, managers are expected to use the data to drive decisions.  Buzzwords like “Voice of the Customer,” “Customer Segmentation,” “Competitive Intelligence,” and “Business Intelligence are bandied about – but how can you nail down a definitive methodology to answer your important question?

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Is Youtility the future of Marketing

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If companies  want to succeed in a world where the balance of marketing power has swung dramatically in favor of the customer, you need to become a YOUtility.

Helping can replace selling, or at the very least reduce the friction within that sales transaction. And you can do this. You can help your customers learn – like Geeksquad. You can help them plan – like Vanderbilt. You can help them enjoy – like Mike the Taxi Driver.

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