Making great presentations – Getting inspiration from Durga! by Akash Agrawal

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Presentations made to sell an idea to customers need to be created like a Durga statue. Not all at once but slowly and systematically. First the broad ideas, then the details, then the data supporting the claims, then the graphs and the charts and the images, finally the layout and cosmetic touches before the grand presentation to the client. After which, the presentation needs to be discarded and one has to start again anew, with a fresh outlook, with learning from the past.

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How big can big data get – Great Infographics- By Akash Agrawal

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In just a few short years, the amount of digital data in our world has grown exponentially. The term “Big Data” is being thrown around more and more. Big Data is now being called one of the next big things. The ability to handle this new magnitude of information requires a different way of looking at data.

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Business Intelligence Survey Report of top tools by Manish Gupta

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The BI Survey 10 provides a detailed quantitative analysis providing insight into why and how customers selected BI tools, what they used them for, how successful they were, and why they eventually abandoned some tools.

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Predictive v. Descriptive Analytics in Data-Driven Marketing by Manish Gupta

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Predictive analytics have the power to significantly optimize customer relationships.  By Descriptive Analytics, we mean one is looking at data and analyzing past events for insight as to how to approach the future. We need to use both in our day-to-day insight development process.

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The Data Mining Process and What it Means to Data-Driven Marketers by Manish Gupta

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The goal for any data-driven marketer should be to understand the data mining process and know how to translate the insights gathered during the reporting process into valuable, data-driven marketing decisions.

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Apple, Google, Facebook, and Amazon Compete In India Over Mobile, Social Networks, E-Commerce

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Google’s getting into hardware to take on Apple. And Apple could be planning a smaller iPad, to edge out Amazon’s Kindle Fire. Facebook filed a whopping big S-1 for an IPO this year, while Amazon pondered a retail store. It’s clear the Great Tech War of 2012 is going strong, and India is one of the most desirable regions in the skirmish.

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The confluence of big data and advanced analytics

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The term big data has arisen in recent years to describe multi-terabyte data sets. Big data certainly has its challenges, relative to scalability and data management. But it’s also useful for business intelligence purposes. In particular, the massive data sets of big data provide substantial data samples for various forms of analytics, especially advanced forms that are discovery oriented.

In a related trend, many organizations are stepping up their use of analytics as a way of understanding changing business environments and discovering new growth opportunities.

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