Whether you sell cars or cookies, access to quality data is the backbone of business.

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Good data helps companies measure the effectiveness of marketing campaigns, it helps sales reps uncover and decipher customer trends, and it helps executives identify cost-cutting opportunities in the supply chain – all while increasing workforce efficiency and productivity. It might not sound sexy at first, but access to quality data can be the difference between reaching a quota or falling short. Unfortunately, bad, incomplete or missing data can burden and even cripple a company.

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Perceptions, Promises & Positioning

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Both Forrester and Gartner (not to say that Forrester and Gartner are THE experts in customer experience, but its interesting that they both have similar definitions) define cutomer experience around “perceptions.”

  • Forrester: ” “How customers perceive their interactions with a firm”
  • Gartner: “The customer’s  perceptions and related feelings caused by the one-off and cumulative effect of interactions with a supplier’s employees, systems, channels or products.”

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How the Cloud is Transforming Analytics, Big Data and BI

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A recent IDC study predicted the market for big data technology and services will grow from $3.2 billion in 2010 to $16.9 billion in 2015. Yet, Gartner says more than 85% of Fortune 500 organizations will fail to effectively exploit big data for competitive advantage during the same timeframe.

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Why I am leaving Goldman Sachs by Akash Agarwal

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Today is my last day at Goldman Sachs. After almost 12 years at the firm – first as a summer intern while at Stanford, then in New York for 10 years, and now in London – I believe I have worked here long enough to understand the trajectory of its culture, its people and its identity. And I can honestly say that the environment now is as toxic and destructive as I have ever seen it.

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How to Be Creative by Ramya

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The image of the ‘creative type’ is a myth. Jonah Lehrer on why anyone can innovate—and why a hot shower, a cold beer or a trip to your colleague’s desk might be the key to your next big idea.

The science of creativity is relatively new. Until the Enlightenment, acts of imagination were always equated with higher powers. Being creative meant channeling the muses, giving voice to the gods. (“Inspiration” literally means “breathed upon.”) Even in modern times, scientists have paid little attention to the sources of creativity.

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The Real Leadership Lessons of Steve Jobs – By Akash Agarwal

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His saga is the entrepreneurial creation myth writ large: Steve Jobs cofounded Apple in his parents’ garage in 1976, was ousted in 1985, returned to rescue it from near bankruptcy in 1997, and by the time he died, in October 2011, had built it into the world’s most valuable company. Along the way he helped to transform seven industries: personal computing, animated movies, music, phones, tablet computing, retail stores, and digital publishing. He thus belongs in the pantheon of America’s great innovators, along with Thomas Edison, Henry Ford, and Walt Disney. None of these men was a saint, but long after their personalities are forgotten, history will remember how they applied imagination to technology and business.

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Why Some Ads Go Viral and Others Don’t

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It’s the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. What makes ads viral? What’s the science behind it?

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