Data Modeling: 7 Mistakes You Can’t Afford to Make

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New methods, tools and techniques can overwhelm many IT professionals whose organizations are initiating enterprise data modeling programs. Enterprise data modeling uses logical and physical data models to encourage a practical balance between enterprise and project points of view.

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Big Data + Customer Experience Management – Are You Ready?

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There is one thing that’s clear – better marketing data, turned into action quickly, even on the fly, separates the winners from the losers. 80% of marketers believe data-driven marketing enables better understanding of their customers, but 78% admit they don’t adequately use the available customer data, whether in real-time or in analytics and planning.

Attend this webinar to know more

 

Design-thinking driven operations

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At Cequity,  we always talk about integrating data, analytics, campaigns with multi-channel communications.  It needs a process mindset and a design mindset. Here’s a great article on how we can get this done. It needs an ability to think differently and execute the process differently.

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The creators’ project partnered by Intel

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The Creators Project is a global celebration of art and technology.

Founded by a revolutionary partnership between Intel and VICE, The Creators Project supports visionary artists across multiple disciplines who are using technology in innovative ways to push the boundaries of creative expression.

Take a look

Reimagine & inspire Marketing & Advertising by Google

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n 2011, Google partnered with four global brands in an advertising experiment. The goal was simple – how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? They re-imagined and remade their most iconic ad campaigns from the 1960’s and 1970’s with today’s technology, led by the creative legends who made these campaigns.

Talkable Brands are informational

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The Talkable Brand video series will help you to strategically think about ways to make your brand, your business worthy of word of mouth.

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Predictive Analytics: Special Skills Needed

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In our recent benchmark research on business analytics among more than 2,600 organizations, predictive analytics ranked only 10th among technologies they use to generate analytics, and only one in eight of those companies use it. Predictive analytics has been costly to acquire, and while enterprises in a few vertical industries and specific lines of business have been willing to invest large sums in it, they constitute only a fraction of the organizations that could benefit from them.

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