Urgent need for inspired partnerships between strategy, data, analytics & creative!

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Data, and its sister, analytics, are the new sexy in advertising and marketing. Every agency and company now has an in-house data and analytics practice. It is blasphemy even to think of making any business move without the aid of sifting through mounds of data, given its ability to lead to better (more accurate) decision-making.

Insights, with their potential to inspire more conceptual design and creative, are what ultimately motivate consumer behavior. What’s missing is the optimized ability to identify insights from data. What’s missing even more is the role of “creative” in this process.

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Leverage Call Tracking for Campaign Measurement

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80% of customers who visit a website regardless of whether from a computer, smart phone or tablet, would prefer a phone call rather than an email or online form as the next course of action. Similarly, 65% of smartphone users access the internet on a daily basis and 94% of them do so to research a product or service, but only 28% eventually go on to make a purchase through the same device.

What this means for marketers is that their analytics data is incomplete and leads may be attributed to branding activity rather than the investment in online marketing that they’re making. The solution to maximizing returns on the marketing dollar may lie in call-tracking that allows you to pin point the exact digital route that customers take to reach their point of sale.

Exploring passion – what kind of passion do you have?

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Passion, performance and potential – these three weave together into a seamless web.  Whether we come at it from the perspective of achieving more of our untapped potential or from the perspective of driving performance to ever higher levels, passion is the necessary foundation. Without it, our potential will remain exactly that – latent within us, something that we can only imagine but will never experience or be able to share with others.

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Digital Trends: Consumer Behavior in Key Financial Sectors

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Here’s a white paper that provides an update on financial service (FS) consumer online behavior trends that occurred over the past year. One can get a clear sense of what is currently going on in the online landscape by examining key metrics – derived from Compete’s panel of two million consumers – to evaluate and benchmark how the industry is performing.

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Seven Databases in Seven weeks

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The “Big Data” meme has been gathering steam for some years now, with its increasingly curious twists and turns. A common reaction from the CRM-folk was that they already “did Big Data” with their data warehouse projects and so on. Of course, this is true, although we rapidly get lost in semantics if we’re not careful. An overriding feature of the “Big Data” meme in the realm of start-ups, Web ventures and open source software, is how accessible and cost-effective the technology has become, thereby enabling (and causing) various disruptions to bigger businesses

For those who want to go a level deeper into the new database technologies that drive various aspects of the “Big Data” trend, I recommend reading Seven Databases in Seven Weeks from Pragmmatic Programmers. It offers a more technical in-depth tour, one level below my explanation of the various underpinning paradigms, covering: Redis, Neo4J, CouchDB, MongoDB, HBase, Riak, and Postgres.

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Google’s Screenwise Project Listens To TV Habits

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Google’s Screenwise Project is designed to collect data on more than just Internet behavior. In addition to custom wireless routers that gather information on participants’ browsing and downloading habits, the recently mailed recruiting brochure describes a device “a little bigger than a smartphone” called Screenwise TV Tab. TV Tab “captures audio signals that enables the study to identify which TV programs are being viewed.

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