How data can drive better creative

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You could employ an internationally renowned designer and Pulitzer Prize winning writer to produce your marketing program, but if your customer data is inaccurate, out of date, or not analyzed correctly, your creative efforts will miss the mark. Data facilitates highly targeted creative execution by defining customer segments and locating where a customer is in the purchasing life-cycle.

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Here’s a Visualization Video Training Course

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Here’s a no-nonsense video series on great dashboarding and visualization know-how.

Watch & Enjoy

Marketing information offers insurers another way to analyse risk

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A SWISS life-settlements firm called Rigi Capital Partners (RCP) recently considered buying the life-insurance policy of an elderly woman apparently suffering from dementia. RCP would take over payment of the policy premiums and receive the full death benefit when she passed away. Her medical records revealed that she had forgotten even her son’s birthday. But Robin Willi, RCP’s owner, searched Facebook to find out more about her. Her profile suggested she had a vibrant social life, not dementia. Reckoning that she was much healthier than she wanted to appear, Mr Willi did not offer to buy her policy.

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Bank’s Real-Time Ad Campaign Thanks People For Honesty

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Australian bank NAB is at it again with its ingenious stunts. This time its rewarding honesty by instantaneously launching real-time campaigns to thank people who found and returned objects in a mall. After returning the object, stunned shoppers begin to see their likeness pop up on posters, dioramas and even on the top of a cake. Check out the video.

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Are we enabling employees bring “wholeselves” to work ?

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Google’s official blog has a fantastic post on the importance of bringing their employees wholeselves to work!

A great way to build commitment to what they do and lovely marketing idea too of employees taking to the street and expressing their pride!

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Winning at customer support: is your technology helping or hindering?

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Here’s a lovely article by Susan Abbot. She says

” When things go wrong or not hitting the deadline you have committed to your customers, the thing your customers most want to know is a) what is happening and b) when is it going to happen. Your best staff will put themselves out there for customers, risking abuse by communicating. As they should. Remember that they are taking this abuse for problems not of their making. They need as much support as management can provide. Ask yourself if your communication systems are doing everything possible to help the people on the front do a great job, provide a good experience, and recover effectively from problems…”

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Building Campaign Management Best Practices

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Marketers face many new challenges in today’s connected, always-on world as they strive to build new types of relationship with their customers.

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