E-Learning @ IIT Madras – Introduction to Database Management Systems

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Here’s a great e-learning course on database management systems from IIT Madras.

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U.S. Government To Test “Talking” Cars

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The U.S. Government will soon begin testing “talking” cars in an effort to reduce crashes and congestion. Working together with the University of Michigan, American officials will install wireless devices into some 3,000 buses, cars and trucks. These devices are meant to communicate with one another about important traffic information, such as upcoming congestion, crashes, a vehicle’s speed and location, and can even change a light from red to green.

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What consumers think about your health and beauty brand

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Beauty and Health manufacturers spend millions of dollars on marketing, attempting to create brand awareness, brand buyers, and ultimately, brand loyalists.  In the Summer 2012 Online Shopper Intelligence survey, we set out to gauge consumer attitudes for health and beauty brands.

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Great way to think about Mobile by Nishad

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Why are the candidates attempting to create mobile-optimized Web experiences? Well, the US population is sitting at around 311 million. Of those 311 million people, about half of US adults own a smartphone. On top of that, for a whopping 28% of Americans, a mobile device is their primary way of accessing the Web. So, for a candidate looking to reach potential voters, mobile provides a tremendous opportunity to connect with their constituents.

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Data Modeling Creative License.. And When to Take It.

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Many questions circle the heads of Database Architects during the design phase of any database build; especially those that aim to integrate existing data sources into a database to support a direct marketing practice.  A solid discovery process answers many of these questions, and usually concentrates on aspects of the data that are self-evident, either from direct analysis or exposure to some level of documentation.

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Why Waiting Is Torture by Pratik Sawal

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This story hints at a general principle: the experience of waiting, whether for luggage or groceries, is defined only partly by the objective length of the wait. “Often the psychology of queuing is more important than the statistics of the wait itself,” notes the M.I.T. operations researcher Richard Larson, widely considered to be the world’s foremost expert on lines.

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Open Course @ MIT – Marketing Management

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Here’s a course on Marketing Management

  • Introduce key marketing ideas and phenomena.
  • Develop students’ skills in marketing analysis and planning.
  • Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.

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