Open Courses@ standford university in Sep 12 – Probabilistic Graphical Models

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Uncertainty is unavoidable in real-world applications: we can almost never predict with certainty what will happen in the future, and even in the present and the past, many important aspects of the world are not observed with certainty. Probability theory gives us the basic foundation to model our beliefs about the different possible states of the world, and to update these beliefs as new evidence is obtained.

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Usain Bolt vs. 116 years of Olympic sprinters – Brilliant Infographic by Akash Agrawal

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Amazing work on Olympic history and its comparison to modern athletes performance using infographics and video.

See it here.

 

Tackling Multichannel Attribution

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The ability to accurately parse out the effects on buying behavior of the various touch points is becoming critical, since failure to track sales and leads can result in flawed marketing decisions and poor outcomes. Epsilon’s John Young offers some thoughts on setting up multichannel attribution systems.

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Shopping experience is the loyalty program thro’ Nishad

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Columbia University professor Ran Kivetz’s work around motivation and incentives explores what makes some reward systems (irrationally) more compelling than others. One experiment looks at how the structure of the reward systems motivates behavior.

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10 Customer Experience Tips from Guy Kawasaki

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Ultimately, exceptional service happens when the needs of our customers become more important than the needs of individual performing the service. It’s that moment where what the customer wants is the focus, not the metric involved in the act of service.

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Create a Project Plan to Reach Success

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One of the basic pillars practices of project management is taking the time to create a realistic implementation plan. But how do we build a comprehensive, yet realistic project implementation plan? Here are some tips.

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The Worlds of Viral videos

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Viral has changed the way we view video, sharpening our instincts to hone in on what is quality content or not in the span of only a few seconds, or as Arnie Kuenn wrote on his post Viral Marketing Campaign Success, content that is “genuine and believable.” For marketers, this can mean great things when reaching beyond existing customers to the masses, giving companies an opportunity to continually create interesting content for an engaged and curious audience.

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