Analytics:When quants tell stories

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All the work of collecting, combining, and modeling data is wasted if not enough attention is paid to how the data is shared. The data needs to be transformed into bite-sized (pre-chewed, even) stories that can easily stick in the brains of your audience. And as evidenced by the Obama campaign, there are often many different stories based on the context of each audience member. Years ago, we dubbed this as the last mile of business intelligence . Despite new data trends, technologies, and buzz words, some fundamentals never change.

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Banking: 1 In 5 Banks Are Twitter Quitters

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Here’s a study encompassing 314 banks on Twitter, estimated to represent around 4.2% of all U.S-based deposit-taking retail institutions in the U.S. and at least 20% of all such banks on Twitter. Only banks that sent at least one tweet from a public Twitter account with a customized profile were included. Banks with uncustomized or protected accounts, and those with no tweets or followers were ignored. This is believed to be the first and only public study of its kind in the retail banking industry.

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Digital Marketing:Pinterest is Open for Business—So What’s Next For Brands?

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Brands are so ubiquitous on Pinterest that it’s hard to believe that until this week, Pinterest’s terms of service specified that the platform was limited to “personal, non-commercial use.”

Pinterest has officially welcomed businesses with the introduction of new tools and new business terms of service, which makes it explicit that the platform can be used for commercial purposes.

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Stealth Marketing: How to Reach Consumers Surreptitiously,

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“Stealth marketing attempts to catch people at their most vulnerable by identifying the weak spot in their defensive shields…..[Stealth marketing] is considered to be a viable alternative to conventional advertising because it is perceived as softer and more personal than traditional advertising.”

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Auto; Mass-market brands race to add high-tech gadgetry

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Infotainment and safety features once reserved for luxury cars are now showing up in compact and subcompact models as mass-market automakers increasingly use high-tech features as key selling tools.

“Automakers are forced to add high-end infotainment and safety systems in compact and subcompact models to stay competitive,” said Anna Buettner, an analyst for IHS Auto-motive. “Merely offering a dumb radio will no longer work.”
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Data-led Marketing: EmiratesAirlines -“CRM data key to £150m Arsenal deal’

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Arsenal’s ability to build more detailed profiles of potential customers with its revamped CRM system played a key role in Emirates’ decision to sign a £150m sponsorship deal with the club, according to the airline.

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Data Integration: Large Scale ETL with Hadoop

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Hadoop is commonly used for processing large swaths of data in batch. While many of the necessary building blocks for data processing exist within the Hadoop ecosystem – HDFS, MapReduce, HBase, Hive, Pig, Oozie, and so on – it can be a challenge to assemble and operationalize them as a production ETL platform. This presentation covers one approach to data ingest, organization, format selection, process orchestration, and external system integration, based on collective experience acquired across many production Hadoop deployments.

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