Managing Self:”The 50 Business + Life Lessons 2012 Taught Me” – Robin Sharma

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2012′s coming to a close. It was a hard year for people behaving as victims. And a superb year for people like you showing up as leaders (and world-builders).

  1. Hard work is a force multiplier.
  2. Procrastination is an escape mechanism for people scared to do their best work.
  3. Give your customers 10X the value they expect and they’ll tell everyone they know about you.
  4. Don’t do it if you’re not having fun.
  5. If you’re not scared a lot you’re not growing very much.

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Marketing Automation: What Is It, and How Can You Use It to Improve ROI in 2013?

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Marketers are faced with the challenge of presenting a consistent face to customers across both old and new channels, transcending technological and organizational barriers. It’s a tall order and, in 2013, marketers will be faced with more data than ever.

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Analytics Section: 13 Trends Shaping Digital Analytics in 2013

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2013 will be very lucky for those chief marketing officers and other digital marketers who can devise the right analytics strategies, processes and tactics (not to mention harness powerful tools and technologies) in support of their core business goals.

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Data Integration: Data management trends in 2013

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Here’s a list of data management trends one should be ready for:

  1. Growing attention to machine-generated data.
  2. Hadoop adoption
  3. Application SaaS
  4. Newer BI interfaces
  5. MySQL alternatives
  6. Dynamic schemas

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Marketing Section:15 marketing trends in 2013

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Rohit Bhargava, founder of likenomics,  publishes every year  a trend report with the 15 biggest trends that will affect marketing and business for the coming year.

Here it is… Read more

Technology Section: Gartner’s Top 10 Strategic Technology Trends for 2013

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Gartner defines a strategic technology as one with the potential for significant impact on the enterprise in the next three years. Factors that denote significant impact include a high potential for disruption to IT or the business, the need for a major dollar investment, or the risk of being late to adopt.

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Auto Section: Successful Lead Scoring Programs – How a Strong Data Foundation and Optimization Help Drive Sales

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Lead qualification (scoring) not only improves dealer satisfaction on the leads they receive, it improves close rates and ultimately the ROI on your lead management efforts. And it all comes down to the science of accurately predicting a leads’ sales potential by estimating close rates. This in turn enables the development of relevant response strategies, and can lead to significantly improved dealer performance and increased sales. Although the concept is not new in automotive marketing, it is as important as ever.

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