Retail Section:What to Do Once Your Loyalty Program Is Up and Running

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One of the great challenges to a loyalty program occurs between the sixth and 24th months of operation. It’s in this period that the excitement and anticipation created by the launch wanes and customers and the company’s CFO start to measure the program and its results.

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FMCG Section: L’Oreal Empowers Girls in Science

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L’Oreal USA announces the official launch of http://www.forgirlsinscience.org, a website designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics (S.T.E.M). Featuring everything from videos of women scientists on the job, a career personality quiz, facts on famous women in S.T.E.M., career opportunities in S.T.E.M. fields to summer and weekend camps, and much more — the website serves up science, technology, engineering and math in a way that is engaging, interactive and, yes, cool.
“At L’Oreal USA, we are all about science,” says Rebecca Caruso, EVP, Corporate Communications and External Affairs. “Ours is a company that is heavily committed to science. It’s part of our DNA and, we know that it can turn the impossible into the possible a dream into reality, and reinvent the future. We also know the depressing statistics about women in science and have been working to change them, first through our For Women In Science program and now through For Girls In Science. We are on the cusp of making science come alive for young girls in a compelling and relevant way.”
http://www.forgirlsinscience.org was developed following a series of focus groups with girls ages 13 to 18, exploring their perceptions about S.T.E.M.
Visit the site here

Auto Section: Vehicle navigation systems frustrate more car owners. Smartphone apps gain popularity

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Owners’ satisfaction with their new vehicles’ navigation systems declined in 2012 as complex menu systems, voice-control commands and entering destinations frustrated users, according to J.D. Power and Associates.

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Banking Section: Regulations in Social Media In Banking Coming Soon in the US

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The 31-page document issued by the FFIEC contains a laundry list of various laws and regulations they say apply to a financial institution’s use of social channels. This amounts to hundreds — possibly even thousands — of pages of regulatory material. It’s enough to paralyze any compliance person to the point where nothing would seem appropriate to post on any social network.

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Travel & Hospitality Section: How loyal are you to your hotel?

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Only one out of four travelers spent more than 75% of their nights at their preferred brand, and 65% of frequent travelers reported staying in two or more hotel brands in the past six months, according to the survey, released last week.

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Campaign Management Section: TinyLetter – No Frills Email Newsletters

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Log into any major email service provider nowadays and, if you’re not technically savvy, you’ll probably pass out at the menus, features, functionality, jargon and reporting. Sometimes the magic of technology is when someone smart rethinks the process and boils down the application to only the necessities.TinyLetter is such a service

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Marketing Section ( Thro’ Nishad):Amazon Woos Advertisers with What It Knows about Consumers

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Google built its $38 billion business selling ads based on how people search and browse the Web. Facebook, too, uses what it knows about its one billion users to sell targeted ads. But when it comes to what many advertisers value most—what people actually buy, or what they may want to buy soon—there may be no better data than the information in Amazon’s 152 million customer accounts.

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