Banking Section:10 Great Tablet Banking Features Enhancing The Customer Experience

Leave a comment

Innovation within the tablet banking space has been proliferating over the past 12-24 months. Banks are shifting their focus on providing customers with a high level of personalization and adding features and functionality that incorporate many aspects of the branch experience that were previously unavailable in the mobile channel. Design and usability continue to be at the heart of whether an application is successful or not.

Read more

Auto Section: Once a product planner, Pelata now mines data

Leave a comment

Former Renault COO Patrick Pelata had plenty of job possibilities after leaving the French automaker last summer. So how did the European product planner who helped revive Nissan end up selling customer-retention software from an office here on Market Street?

Pelata, 57, says he was intrigued by the kind of data mining software that had become a focus of Salesforce.com.
Read more

Marketing: The coming era of ‘on-demand’ marketing

Leave a comment

Emerging Technologies are poised to personalize customer experience radically – in real time and everywhere. It’s not too early to prepare.

Read more

The challenges of Marketing Analytics

Leave a comment

Proper use of marketing analytics is critical for understanding and nurturing customers. However, even the most fine-tuned analytics strategies can contain inherent challenges and obstacles.

Take a look at what challenges marketers face!

Read more

Customer Experience: Are Your Sure You See The World Through Your Customer’s Eyes?

Leave a comment

With CRM’ organisations took an’ inside-out’ approach to doing business with customers, though I doubt they knew that is what they were doing when they were doing it. When this didn’t work out as planned, some shifted to advocating an ‘outside-in’ approach and called it Customer Experience Management.

Read more

Analytics Section:“The Customer Journey to Online Purchase” — interactive insights on multi-channel marketing

Leave a comment

Savvy marketers understand that you don’t always seal the deal with a single message, image, or advertisement. A user may see a display ad, click on a link from a friend, or do a search before buying something from your website — and all of these interactions can play a role in the final sale. It’s important to understand the entire customer journey so you can measure all of the elements that contribute to your campaigns, attribute the right value to them, and adjust your marketing budgets where appropriate.

That’s the philosophy behind Google Analytics tools like Multi-Channel Funnels andAttribution Modeling. Tens of thousands of our largest advertisers are gaining valuable insights from Multi-Channel Funnels every month, and we’ve collected these insights using aggregate statistics to develop a benchmarking tool — The Customer Journey to Online Purchase. This interactive tool lets you explore typical online buying behavior and see how different marketing interactions affect business success.

Read more

Data Integration: Building an Effective Data Warehouse Architecture

Leave a comment

Your boss asks you to determine if a data warehouse would help the company. So many questions pop into your head: Why use a data warehouse? What is the best methodology to use when creating a data warehouse? Should I use a normalized or dimensional approach? What is the difference between the Kimball and Inmon methodologies? Does the new Tabular model in SQL Server 2012 change things? What is the difference between a data warehouse and a data mart? Is there any hardware I can purchase that is optimized for a data warehouse? What if I have a ton of data? During this session James will help you to answer these questions so your response to your boss will provoke amazement and lead to a big raise. Or at least help to lead you down the correct path!

Read more

Older Entries