Retail section: Types of Data Analytics in Retail

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In a business with razor-thin margins, small, mid and large retailers are constantly looking for the performance improvement edge. Retailers are racing to become better at slicing and dicing reams of data they collect from multiple channels – online, stores, call center, catalogs and smartphones.  They are using business analytics to get insight into retail KPIs (outcome measures) or Metrics (operational activities that serve as leading or lagging indicators). The goal is to drive significant topline and bottomline improvements through improved merchandising decisions, more timely responses to information requests, cost reduction initiatives, enhanced employee productivity, and better service to customers.

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Travel Section: The State of the Mobile Summer Traveler

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The peak summer travel months are upon us and the most successful travel brands will be the ones who excel at engaging their customers not just online, but also on mobile. The online travel industry is booming with more people turning to the Internet to plan their trips than ever before; Unique Visitors (UVs) to online travel agencies (like Expedia and Priceline) grew 13.7% year-over-year (YOY) in May. Not only are more people booking travel online, but they are increasingly using mobile on their paths to purchase for hotels, flights, cruises, car rentals, trains and buses.

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FMCG Section: P& G launches the largest consumer engagement in 175 years

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On June 19, 2013, P&G set out to prove the superiority of its products with a freebie bonanza. Through the largest consumer event in the company’s 175 year history (and as part of its new campaign, The Everyday Effect), P&G leveraged the world’s biggest stage — New York City — to demonstrate how P&G products make everyday life better.

More than 40,000 products representing 25 P&G brands were distributed throughout Manhattan at the moments people need them most, including Scope mouthwash for coffee drinkers, Febreze car vent clips for taxis and Iams dog treats for pet lovers.

“We’re making a deliberate effort to demonstrate to consumers how our brands improve their everyday life in small yet meaningful ways,” said Melanie Healey, P&G North America Group president. “Regardless of a person’s unique challenge or need, P&G products provide daily benefits that improve quality of life — whether it’s helping newborns and their parents get a good night’s sleep or getting college students ready for life away from home, or simply getting that boost of confidence because of a clean shave, beautiful skin or a beautiful white smile. By providing innovative solutions to the challenges and needs faced in everyday life, P&G brands can help consumers in so many different but important ways. That’s what we call the P&G ‘Everyday Effect’.”

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Financial Services Section: Chase Gives Away $1 Million in Free Twitter Ads to Small Businesses

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A unique partnership between the biggest bank in the U.S. and the world’s #3 social network yields marketing synergies.

Social media powerhouse Twitter has issued $1 million in free advertising credits exclusively to Chase for a coordinated small business banking promotion in the U.S.

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Analytics Section: Want to predict human behavior? Use these 6 lessons based on data from 10 million households

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Anyone who’s ever had a temperamental friend or relative may be skeptical that human behavior is predictable. But upon evaluating a larger dataset, a different picture emerges: by using the right analytical tools and approaches, you can actually predict human behavior with exceptional accuracy.

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CRC Section:Oops! 5 Things Your Call Center Leader Meant to Say

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Forget walking the talk.  Despite insistence that today’s business environment is all about the customer, many call center leaders do not even talk the talk.

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Auto Section:Can Ford EcoSport end Mahindra’s SUV dominance?

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Mahindra & Mahindra has by far been the most successful sports utility vehicle maker in India. It sells nearly half of all SUVs sold in the country. Ford launched its much anticipated EcoSport earlier this week, which analysts say can be a game changer. But can it end M&M’s hold on the SUV market?

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