Take a visual walk through the history of Vespa

Leave a comment

Vespa, Italy’s legendary scooter manufacturer, might just be the boot-shaped country’s most significant, transport-focused cultural export. With respect to Ferrari, it’s the diminutive and funky scooter manufacturer that put Italy back on wheels after World War II, with its line of user-friendly miniature motorcycles. Even today, Rome, Milan, and Turin are filled with Vespas, while the tiny scooters can be found in major cities all over the world.

Devour has posted a video that was put together by Nomoon, befitting of the brand’s off-beat heritage that recaps Vespa’s 70-year history. In a simple, animated style, Vespalogy shows a number of models that have defined the brand, from the original Paperino (shown above) to the Vespa 150 TAP, a model with an anti-tank gun used by the French military. Even the Vespa 400, a car designed by the brand’s parent company, Piaggio, and built in France by ACMA, gets a shoutout.

If you’re a fan of affordable, fun-to-ride transportation, take a look below for the full video.

See here

Advertisements

Financial Services Section: Machine Learning in Customer Transactions

Leave a comment

With big data, the volume of input is so massive, many financial marketers find it bewildering if not downright intimidating. Nevertheless, retail behemoths like Amazon, Google and Walmart are milking big data for any customer insights that might help them capture more market share and serve consumers better.

Researchers from Filene, an industry think tank, harvested anonymous profile information and account records from five credit unions in the U.S. and Canada. The data encompassed some 500,000 credit union members and 250 million transactions over a five-year time frame, reported in a 10-dimensional space. Transaction amounts, account balances, credit scores, income and gender were among the variables examined for correlations.

Crunching a data set this massive requires a process called “machine learning,” a branch of artificial intelligence. Filene was able to tease out some simple patterns. Most notably, they found that consumers follow specific paths as they acquire different financial products at each stage in their lifecycle.

Read more

HR Section:10 Research-Backed Steps To Building A Great Team

Leave a comment

A great team is not just a group of great individuals.  Research studies have shown the elements that go into making a productive group aren’t always obvious and often defy conventional wisdom.

Read more

Interesting report on the state of email marketing in the US thro’ Nishad

Leave a comment

Email continues to thrive as a viable marketing channel with the unique ability to foster seamless customer experiences. Email can connect various customer touch points and devices while driving customer acquisition, conversion and engagement. As smartphone and mobile proliferation continues and as more brands begin to realize the importance of customer-centric marketing, email will continue to serve as a tried and true marketing channel.

Read Here

Is Data Key to Great Creative? thro’ Samit Malkani

Leave a comment

The world today is awash in data, and marketers are taking advantage of it, using The Internet of Everything to better target and retarget their digital campaigns.

For the most part, these streams of data remain the province of media buyers, while creatives hang onto the long-perceived (or perhaps self-perceived) idea that they’re big thinkers who work best without the influence or interference of others.

Read more

The Asian Numbering System thro’ Bhavin Dalal

Leave a comment

I was in dilemma today to express a number which was larger than 10 Crores. Was wondering what exactly the number was after 10 Crore. I found this interesting stuff on WIkipedia

Read more

Analytics Section:Customer Migration thro’ V Bharath

Leave a comment

Much of the database analysis of customers deals with acquisition and retention, assuming that a customer is a customer. That may be true with most products and services, but it certainly is not true for all. If you study customer purchase patterns over a period of time, you can see patterns, which can be useful in marketing. The goal is to influence behavior. 

Read more

Older Entries