Retail Section: Retailing Today Insights: Top 100 US Retailers and Categories

Leave a comment

Welcome to Retailing Today’s annual Insights issue. This unique product was created to provide a blended look at the performance of the nation’s Top 100 retailers and Top 100 mass market product categories in one convenient format.

Read more

Advertisements

Auto Section: Top 5 Market Trends Driverless Cars Will Rev Up in the Future

Leave a comment

Automakers and tech companies are developing complex technology that will allow cars to drive themselves; possibly by the end of the decade, around the year 2018. Fortune reports that Google is leading the race by having driverless cars already in the testing stages, followed by Audi, Toyota, and Mercedes-Benz. The Institute of Electrical and Electronics Engineers (IEEE) predicts that driverless cars will account for up to 75 percent of vehicles on the road by the year 2040. Are you counting how old you’ll be? Don’t worry; most of us will be here to witness it.

Read more

HR Section: The 50 New Rules of Work

Leave a comment

Here are some interesting points made by Robin Sharma on how you should look at your work and get the most out it.

Read more

Campaign Management:How to Treat Every Customer Campaign as a Marketing Experiment

Leave a comment

As a marketer or retention expert, you are spending plenty of time and money on your customer retention campaigns. This article will discuss how to measure the effectiveness of your campaigns – in monetary terms – in order to optimize future campaigns and maximize the revenues they generate.

Read more

Financial Services Section: Marketing Strategies to Shatter The Mobile Banking ‘Glass Ceiling’

Leave a comment

According to a study on mobile banking from The Federal Reserve published in March 2013, there is a high probability that non-mobile bankers will eventually adopt the technology.

Among those consumers with mobile phones who do not currently use mobile banking, 10% report that they will “definitely” or “probably” use mobile banking in the next 12 months. An additional 14% of those who sat they are unlikely to use mobile banking in the next 12 months report that they will “definitely” or “probably” adopt mobile banking at some point. Although consumers’ stated intentions may not perfectly reflect their subsequent behavior, there is strong evidence that “planned use” of mobile banking does in fact correlate with subsequent adoption.

Read more

Digital Marketing: How to Measure Content Marketing ROI

Leave a comment

In content marketing you’ll often hear that one should “think like a publisher.” It’s sound advice for developing great content: develop a strategy, plan an editorial calendar, manage resources, create a compelling story. But your business is not the publishing business, and simply producing content is not your goal, it’s a means to an end. So how do you ensure that the time, money and resources you’re investing into content is paying off for your brand?

Read more

Analytics Section: Beware of the giraffes in your data

Leave a comment

Marketers and analysts are always on the lookout for exciting new insights which can translate into action items and provide strategic advantage, but they often miss them. They can even make the wrong decisions – because they fail to account for the “giraffe effect” in their data.

Read more

Older Entries