Auto Section: Take advantage of new sources of data to reduce costs and increase competitive advantage

Leave a comment

It is estimated that the auto industry will be the second-largest generator ofdata by 2015.¹ This estimate is not surprising, considering that some plug-in hybrid vehicles generate 25 GB of data in just one hour.²

Read More

Financial Services Section: 5 Traits Of High-Performing Financial Marketers

Leave a comment

The Financial Brand has fielded its annual “State of Marketing in Retail Banking” study. In a previous article, The Financial Brand presented an analysis of the marketing landscape in retail banking, revealing marketers’ strategies, priorities and challenges in 2013. This view into the survey will identify the financial institutions who outperformed the pack, and uncover the marketing practices that distinguish them from other financial institutions.

Read more

Retail Section: Urban Outfitters’ New App Strategy: Be Cool

Leave a comment

At 42, Urban Outfitters (URBN) has what we could call a Brooklyn dad problem: It’s trying to stay cool, keep the kids on its side, and do the grown-up, responsible thing, all at the same time. The company’s latest effort to strike the right balance is its new rewards program and the social networking-style app that goes with it.

Read more

How to Gain Insight from Text

Leave a comment

Text is everywhere—and its volumes are growing rapidly. Text analytics, a technology used to analyze the content of this text, is rapidly gaining momentum in organizations that want to gain insight into their unstructured text and use it for competitive advantage.

Text analytics is being used across industries in numerous ways, including customer-focused solutions such as voice of the customer, churn analysis, and fraud detection. In fact, many early adopters have used the technology to better understand customer experience, and this is still one of the most popular use cases. However, text analytics is also being used in other areas such as risk analysis, warranty analysis, and medical research.

TDWI_ChecklistReport_HowToGainInsightfromText_web

HR Section: What kind of leader are you?

Leave a comment

There are four main kinds of leader — top executives, senior managers, people-focused leaders and operational managers — and organizations need all four to thrive, write Stosh Walsh and Paula Walker. That means firms should assign people based on the specific kind of leadership that’s needed and give them the resources to cultivate the specific skills needed. “Finally, leaders must have the autonomy and authority to execute in their spheres of influence,” Walsh and Walker write.

Read more

Digital marketing Section: What’s the point of relationship marketing? thro’ Samit Malkani

Leave a comment

Well, apparently, in recent years the number of pre-purchase visits to car showrooms that customers make has dropped from an average of eight visits to just one. In other words, for car show-rooms, the customer’s mind is almost always made up before they walk in the door.

That’s a pretty shocking behavioural shift, so I asked Celia if she felt it was partly down to social media. Her reply was unerring: “we believe it’s almost completely down to social media”. If this is right, our daily use of social networks has reduced the pre-purchase interaction we have with car retailers by a whopping 90%.

Read more

Analytics Section: How to Apply Big Data Analytics in Retargeting thro’ V Bharath

Leave a comment

Enough and more has been written about the importance of big data. So I will not labor the point any further. These large, complex, disparate, and rapidly changing data sets offer the world of display advertising many advantages. Retargeting too utilizes big data in order to improve the experience for the consumer and also the results for the brand or the marketer.

Read more

Older Entries