DMA 2013 – ‘Mad Men’ vs. ‘Math Men’

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Marketing creatives and their data scientist colleagues had a meeting of the minds today at the Direct Marketing Association’s annual conference and expo here. A panel representing the two groups discussed the tension that exists between them and agreed that coordinating their talents would pay off in better-performing campaigns.

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DMA 2013 – Digital, data drive opportunities in precision marketing

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The fast-moving world of digital marketing and Big Data has fundamentally changed corporate cultures, according to digital experts at the closing panel presentation today of the Direct Marketing Association’s annual conference and expo here.

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DMA 2013 – Three Takeaways From DMA 2013

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Take away#1: Big Data + Small Data = Better Results

Take away # 2: Go Beyond Last-Click Attribution

Take away #3 : Break Down Channel-Based Silos

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DMA 2013 – Data-Driven Digital Ecosystem Drives $156B In US Economy

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As an industry, data-driven marketing drives $156 billion in revenues and contributes 675,000 jobs to the US economy alone.

These figures, published and heralded onstage to thousands of marketers this morning by Direct Marketing Association president and CEO Linda Woolley, were part of a 100-page Data-Driven Marketing Economy report distributed today at the DMA 2013 Annual Conference and Exhibition in Chicago as part of the trade organization’s efforts to prove out the value of what it and its members do.

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DMA 2013 -Marketers Share How They Embrace Change, Data

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During his keynote speech here today, Travelocity founder and Kayak board member Terry Jones said the best ideas come from the bottom up, but often get stuck in middle management, where people are incentivized to keep the status quo. Before founding Travelocity, he worked for American Airlines when Sabre technology was revolutionizing the industry. He recalled a time he spent $1 million on a failed initiative, but his boss didn’t fire him. Instead, he asked him what he learned. Jones encouraged conference attendees to fail fast and learn from their mistakes quickly. Direct marketers did A/B testing far before it was a standard in e-commerce, he explained, so testing concepts before rolling them out fully should be something they continue to embrace.

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DMA 2013- Integrating Marketing and Technology

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The data revolution is depositing reams of information into the hands of marketers, but it can be hard to “untangle the giant hairball of data,” as Teradata’s CMO Lisa Arthur put it at the annual DMA conference today.

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Auto Section: CRM—the Backbone of the Auto Dealership

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RM systems touch every aspect of your dealership, from your social media and mobile communications to marketing and data management. Unfortunately, many dealerships fail to take advantage of the powerful tools available in their CRM. In order to help our readers make full use of the CRM systems, we interviewed several experts on automotive CRM: Boyd Warner, CEO of AutoAlert, Jonathan Ord, CEO and cofounder of DealerSocket, and Sean Stapleton, vice president of sales for VinSolutions. They gave us their thoughts on how dealers can get the most out of their current CRM technology and the future of the industry.

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