Folks say banking can’t be fun, and some go further and suggest financial institutions shouldn’t even try. The Financial Brand says phooey to that. Consumers hate banking — it’s a burden, a chore. But you’ve heard the expression “time flies when you’re having fun,” so why not make banking fun and help consumers get it over with faster? True, the mechanics of banking are largely fixed — difficult to change and hard to transform into a fun experience (sucky things like math and bills are involved). But that’s where marketing can step in.

Read more