Most people in the tech world know the hype cycle all too well.  A new technology enters the marketplace amid great expectations.  Inevitably, disappointment sets in and a retrenchment period begins, practice and process catch up to expectations and new value is unleashed.

Right now, there is probably no area more hyped than big data and there’s already no shortage of self-proclaimed experts.  Yet most big data efforts fail and there is a growing divide between enterprises that are benefiting from its use and those who are not.

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