Emotional Intelligence Predicts Job Success thro’ Abhishek Singh

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While most EQ increases happen with age, you can train yourself to have a higher EQ, by being mindful of your mindfulness, more agile with emotions, or taking the dive into coaching.

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Financial Services section: 5 Keys to Crafting Strategic Bank Marketing Plans

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Focus is an essential ingredient to successful marketing plans for every financial institution (hint: this is where segmentation comes in). The old adage that you can’t be everything to everybody is absolutely correct. If your marketing plan covers everyone with the same blanket, you are diluting your efforts, wasting resources and weakening your ability to create brand awareness.

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Auto Section: Better Retention at 10% Higher Grosses!

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Dealerships using data mining strategies to capitalize on their investment in existing customers can achieve truly measurable customer retention!

Dealers measure this retention by the number of previous customers who buy from them again—anywhere from five to 75 or more repeat customer sales a month, depending on the dealership’s units in operation.

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The rise of the customer-led economy

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This is the customer-led economy, an emerging world of bewildering strategic options. To understand how companies are adapting, The Economist Intelligence Unit (EIU), sponsored by salesforce.com, conducted a global survey of business executives and interviewed leading firms.

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HR Section: Companies must make “intrapreneurs” feel welcome

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“Intrapreneurship” is all the rage, with consultants and executives espousing the value of identifying and supporting entrepreneurial workers rather than looking outside the organization for innovative ideas. Still, it can be tough to create an environment in which intrapreneurs can thrive. “We have to let our employees know that it is OK to think different,” says Gib Bulloch of Accenture.

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Auto Section: Every Dealership Should Have a Video Marketing Campaign

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With the growth of online video and online video marketing, dealerships large and small have found a new way to connect with consumers. Consumers love online video, just look at the growth of YouTube, but it is also an effective way for dealerships to market and communicate with consumers.

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Financial Services Section: 7 Ways Financial Marketers Can Boost Mobile Banking Adoption Rates

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As a marketer, you must build awareness in, and drive adoption of your institution’s mobile banking services. The most obvious place to start is within your existing customer base. As logical as that may sound, surprisingly few financial marketers fully leverage their current customer relationships when promoting mobile banking.

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