The challenges facing automotive companies are becoming clearer with each passing year. One of these emerging challenges is a new breed of consumer that embraces a breadth of digital technologies such as mobile and social. Yet, as found by IBM’s recent C-suite Study, automotive companies encounter daunting prospects as they try to use the very technologies needed to engage today’s automotive consumer.

For example, IBM’s study found that nearly three-quarters of automotive companies do not have an integrated digital-physical strategy, nearly two-thirds lack a cohesive social media plan and more than half have had difficulty measuring ROI.

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