Any company building an online presence wouldn’t think twice about the need for sophisticated web analytics. In fact, 98% of IR500 retailers use some form of web analytics. It’s become an essential tool for understanding online customer behaviors and driving site improvement efforts.

Despite its success online, relatively few companies with physical venues employ advanced analytics solutions that track customer behaviors in their physical spaces. As a result, most companies are flying blind when it comes to understanding their customers in the analog world.

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