The extensive survey, which encompassed 35,642 consumers from 43 different countries, examines 31 core elements of consumers’ banking expectations and preferences. Rather than look at just the traditional parameters like age, geography and income, the report groups consumers into consumer segments sharing behavioral characteristics, products, channel preference and reasons for trust. In a very efficient 48 pages — crammed full of charts, graphs, facts and insights — the report explores a wide range of subjects pertinent to financial marketers: how to segment banking consumers, people’s banking preferences, retail channel delivery, and a host of other issues.

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