In their efforts to compete with growing online rivals, brick-and-mortar retailers are adding in-store tech tools that give them greater insight into shoppers’ habits and more ways to personalize the experience. “They take all of the great attributes of a retailer’s Web analytics — who came to my site, how long did they stay, what did they look at, what didn’t they look at and how did that convert to purchases — and apply them to the physical world,” said Toronto-based consultant Doug Stephens.

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