PhiSix, a recent eBay acquisition, seeks to apply the digital effects you see in blockbuster films to e-commerce. The same technology that helps a computer-generated character in a film look realistic can help the average shopper find clothes that fit better.

While shoppers can’t yet benefit from the technology — eBay is still determining how to integrate PhiSix into its retail innovations efforts — it appears possible that it will eventually make the online shopping process better for consumers.

Read more

Advertisements