One way to get customers into car dealership is to offer some sort of loyalty or rewards program. Through an incentivized perk like this, purchasing through your dealership becomes more desirable to consumers. Foursquare is particularly savvy at this, since check-ins represent a huge selling point of the platform.

Typically, businesses like hotels and coffee shops offer discounts on their products/services after a Foursquare user checks in a certain number of times. Starwood Hotels even dubbed these Foursquare points as their own “Starpoints“. Individualizing these incentives, much like Starwood did, is a great idea for car dealerships.

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