The time has come to reevaluate your dealership’s service retention rates. In most cases, service retention rates not only provide an inadequate measure of success, but they will often lead you to make poor business decisions. We believe that retention strategies are enormously important to the health of our customer’s business . So important, that when the math proved how bad classic retention metrics are at measuring what’s really going on, we invented a new, accurate metric for measuring service performance called GRO™ (Gross Revenue Optimization).

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