Triumph is roaring back under North American CEO Greg Heichelbech, posting 29 straight months of sales growth while opening 50 stores. That’s thanks to an aggressive strategy that’s seen the motorcycle brand sign a deal with clothing retailer Lucky Brand, use clever marketing to win new customers and demographics and streamline its technology — using UPS to manage inventory and having a human-staffed customer service operation that can help dealers and front-line customers.

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