Mumbai imports 1,560 tonnes of flowers from India and abroad every day – more than any other part of the country, said Baliga. While there have always been weddings and events along Marine Drive, the quality and varieties of flowers used in decorations now reflect far more expensive tastes. Roses and carnations are considered everyday flowers and are sold for cheap. But orchids and lilies could go for as much as ₹100 ($1.7) for a bouquet of six or seven flowers.

The fortunes of street vendors rose in tandem with the wedding industry. Three or four years ago, florists began to sell more orchids and lilies over regular gajras and marigolds, something that Baliga noticed, and which prompted her to conduct her study. She spoke to various vendors on the streets and in shops, to flower market suppliers, and to wedding and event managers who passed flowers on after the event.

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