Technology is transforming not just the way we shop, but also the way we live our lives. More than ever, we are ‘always on’. In
our multichannel world, consumers are surrounded by thousands of marketing messages a day. The trick is to deliver value to
customers by using insight to make the media they experience more relevant and more personal. As customers increasingly
switch between channels in ways that suit them, retailers must keep up and not be siloed in their thinking or their activity.