Analytics Section: A book about some important bits of R

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The book is designed primarily for R users who want to improve their programming skills and understanding of the language. It should also be useful for programmers coming to R from other languages, as it explains some of R’s quirks and shows how some parts that seem horrible do have a positive side.

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Banking Section: Turning Data Into Profit

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The digital revolution is transforming the way in which consumers interact with brands, and the retail banking sector is no exception to this. Over the past decade, the retail banking experience has evolved to deliver a more connected experience and these services have driven competitive differentiation for banks. Particularly for newer, more agile entrants, like First Direct.

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Digital Section: Think strategically to build your mobile app

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A long-term strategy for mobile is essential to standing out among the many brands rushing to develop applications, writes Suneet Shah. Begin by deciding what problem your app should solve for customers, and don’t get distracted by what others are doing.

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Retail Section: Macy’s to launch mobile feature for “omni-shopping”

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Macy’s is working with Google to enable a feature that will let mobile users search for goods in the brick-and-mortar stores closest to their location. “We’re trying to encourage omni-shopping behaviors in consumers,” Macy’s Vice President of Digital Media and Multicultural Marketing Jennifer Kasper said.

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HR Section: How to win arguments without crushing people

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Jonathan Herring, author of “How to Argue,” explains in his book that arguing well shouldn’t include “screaming, squabbling or fistfights.” Instead, use empathy and compassion to craft compromises, and aim to persuade your opponent. “Humiliating, embarrassing or aggravating your opponent might make you feel good at the time, but you might have many lonely days to rue your mistake,” Herring writes.

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Auto Section: How New Technology Complicates Auto Manufacturing

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The Paris Auto show is usually a time to celebrate new models, show off prototypes, and generally be in a good mood about what each car maker has done, and even what the industry has done. It is hard to be really upset during such a “celebrate and show off” occasion. Yet this year the CEOs of Daimler and Renault-Nissan attacked Toyota’s plans to launch a new line of environmentally friendly cars based on fuel cell (hydrogen) technology, with Ghosn of Renault-Nissan asking “How are you going to market these cars?”

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Marketing Section: 7 steps to successful customer experience measurement programs thro’ Nishad

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With so many different types of customers, CX professionals can get overwhelmed when they try to measure everyone’s experiences.

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