The Bond Loyalty Report – US Edition 2014 helps marketers understand consumer preferences, behaviors and attitudes toward brands and the loyalty initiatives in which consumers participate. The study is based on a comprehensive survey of nearly 6,000 consumers and identifies key themes pertinent to loyalty marketers today. The study captures ‘program’-level ratings for over 160 programs and reveals the drivers of brand loyalty across six key industry sectors: retail, CPG, payments, travel, hospitality, and entertainment.

Read more

Advertisements