According to the results of a recent survey from Software Advice, if you’re using multiple software applications to get through your marketing day, you’re not alone. In its annual B2B Demand Generation Benchmark report, Software Advice surveyed 200 B2B marketing professionals in order to understand which channels, offers, content types, and technologies are driving results for their demand generation programs. Here’s what they found out about the kinds of software marketers are using to develop leads, and why some solutions are more valuable than others.
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