HR Section: How to be successful as a manager- Removing Obstacles

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If we asked experts what the first job of an effective leader is, the conflicting answers would be plentiful: Some would say it’s to set a vision and goals. To others it would be to motivate the group being led. A few would even venture to single out something more clever like surrounding oneself with smarter people who fill in the leader’s gaps as the most important.

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Trends Section: SAP Announces Marketing Gap Analysis Tool That Sets the Foundation for Customer Engagement Success

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Today’s customers have higher expectations for organizations than ever before. They engage with brands across multiple channels throughout their customer journey and demand personalized treatment, making marketers critically dependent on sophisticated technology as a result. Unfortunately, acquiring the best solutions for their organizational needs is not a simple task. If brands make the wrong choices and implement technology that does not meet their business needs, they miss critical opportunities to connect with target customers to drive growth and advocacy.

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Technology Section: Which data tools do you need to make information actionable?

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According to IBM, 80% to 90% of all data has been created over the past two years. Why the explosion? Well, lots of reasons, chief among them is the explosion in the number of connected devices and the number of data points being monitored and consumed. The real question though, isn’t why. It’s much deeper.

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Auto Section: BMW sounds alarm over tech companies seeking connected car data

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Technology companies and advertisers are putting pressure on carmakers to pass on data collected by connected cars, BMW has warned, highlighting the concerns the automotive industry faces as it treads a fine line between performance and privacy.

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Marketing Section: Marketing to Engage and Retain

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Customer engagement and retention marketing is an uncommon but very promising approach for creating customer value and enhanced profits while preserving existing revenues. Connecting with current customers using customer-centric, data-driven approaches to reach out, on an individual basis, at precisely the right time with exactly the right information, is a specific and effective way to promote customer loyalty.
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Digital & Analytics Section: Facebook open sources its cutting-edge deep learning tools

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In the spirit of helping everyone do artificial intelligence more efficiently, Facebook is giving away some of its seriously powerful deep learning tools for free in the Torch open-source library.

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Loyalty Section: Gamifying your loyalty program

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What if you could design a loyalty program that was so enticing, it became a talking point on par with the main features and amenities offered by your brand? What if your loyalty program commanded the attention of its users and actually deterred them from looking elsewhere? When we talk about gamifying a product, part of what’s implied is personal customization – the ability to modify what each individual receives from loyalty program membership to suit his or her particular needs.

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