Consumer

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Saving, scrimping, and . . . splurging? New insights into consumer behavior

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Targeting Consumers

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Targeting consumers Using behavioral data and generational segmentation

Pharma

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India_Pharma_2020_Propelling_access_and_acceptancefile:///C:/Users/arpita.datta/Downloads/India_Pharma_2020_Propelling_access_and_acceptance.pdf

Rural Market

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Masters of Rural Markets: Profitably Selling to India’s Rural Consumers

Retail

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Global Powers of Retailing 2016

Banking

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Banking Industry Outlook: Banking reimagined How disruptive forces will radically transform the industry in the decade ahead

Social Media

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“Without good content on social media, it’s really hard to get traction these days”

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