Analytics Section: 15 best books to learn Probability

Leave a comment

Probability theory is the mathematical study of uncertainty. It plays a central role in machine learning, as the design of learning algorithms often relies on probabilistic assumption of the data. Now, are you searching for some good books in Probability to read?

Read more

Advertisements

Customer Experience section: JackThreads weaves customer experience strategy from data

Leave a comment

Companies use data analytics to understand customer trends, but they also cut through those trends with human discretion to make business decisions. JackThreads, for example, uses customer feedback data to adjust customer service — or sometimes to proceed with a sale even if the data might suggest canceling it.

Read more

Analytics Section: R Journal is now online

Leave a comment

The R journal is now available online with a lot of interesting articles, practical applications and content.

Read more

Analytics Section: Best Practices for Setting Up a Lead Scoring System

Leave a comment

Today’s marketing departments can ill afford to waste time chasing after the wrong prospects. Budgets are tight, marketing staffers are overworked, and marketing managers have their hands full running the show. But, by taking the time to set up a lead scoring system, you can assign points to potential prospects, target the attributes most often associated with serious customers, and more easily separate the wheat from the chaff.

Read more

Trends Section: SAP Announces Marketing Gap Analysis Tool That Sets the Foundation for Customer Engagement Success

Leave a comment

Today’s customers have higher expectations for organizations than ever before. They engage with brands across multiple channels throughout their customer journey and demand personalized treatment, making marketers critically dependent on sophisticated technology as a result. Unfortunately, acquiring the best solutions for their organizational needs is not a simple task. If brands make the wrong choices and implement technology that does not meet their business needs, they miss critical opportunities to connect with target customers to drive growth and advocacy.

Read more

Digital & Analytics Section: Facebook open sources its cutting-edge deep learning tools

Leave a comment

In the spirit of helping everyone do artificial intelligence more efficiently, Facebook is giving away some of its seriously powerful deep learning tools for free in the Torch open-source library.

Read more

Analytics Section: Companies face big challenges with big data analytics applications

Leave a comment

It’s hardly breaking news, but businesses today are looking to cash in on big data. And naturally, vendors of big data analytics applications are trying to capitalize on that by promising new opportunities for companies looking to increase revenues and gain competitive advantages over business rivals. What you won’t hear about, at least not as readily, are the challenges they first need to overcome.

Read

 

Older Entries