A growing number of consumers are shopping and choosing their vehicles online, especially on mobile devices. McKinsey, the global consulting firm, released a study last year that found that customers physically visit an average of 1.6 dealerships before buying, down from five a decade ago.
February 9, 2015
February 2, 2015
Dealers have always used data to improve results, even if only pencil entries in the desk log or names in a Rolodex. Thankfully, the computer has made capturing and organizing data much more practical and useful.
January 27, 2015
December 28, 2014
The automaker’s futurist Sheryl Connelly talks to Co.Create about findings from Ford’s 2015 Trend Report and what can be learned from them.
December 15, 2014
November 2, 2014
Over the past 50 years, automobiles have continued to be our “freedom machines,” a means of both transportation and personal expression. Even so, as the industry recognized, the automobile is but one element of a mobility system—an element governed by extensive regulations, constrained by a need for fuel, and dependent on a network of roadways and parking spaces. Automobiles are also a force for change. Over the past half century, their very success has generated pollution and congestion while straining the supply of global resources. The rapid surge of emerging markets, particularly China, has heightened these dynamics.
October 27, 2014
The Paris Auto show is usually a time to celebrate new models, show off prototypes, and generally be in a good mood about what each car maker has done, and even what the industry has done. It is hard to be really upset during such a “celebrate and show off” occasion. Yet this year the CEOs of Daimler and Renault-Nissan attacked Toyota’s plans to launch a new line of environmentally friendly cars based on fuel cell (hydrogen) technology, with Ghosn of Renault-Nissan asking “How are you going to market these cars?”