Take a look at an interesting McKinsey Article
February 1, 2015
Trends Section: SAP Announces Marketing Gap Analysis Tool That Sets the Foundation for Customer Engagement Success
January 27, 2015
Today’s customers have higher expectations for organizations than ever before. They engage with brands across multiple channels throughout their customer journey and demand personalized treatment, making marketers critically dependent on sophisticated technology as a result. Unfortunately, acquiring the best solutions for their organizational needs is not a simple task. If brands make the wrong choices and implement technology that does not meet their business needs, they miss critical opportunities to connect with target customers to drive growth and advocacy.
January 27, 2015
What if you could design a loyalty program that was so enticing, it became a talking point on par with the main features and amenities offered by your brand? What if your loyalty program commanded the attention of its users and actually deterred them from looking elsewhere? When we talk about gamifying a product, part of what’s implied is personal customization – the ability to modify what each individual receives from loyalty program membership to suit his or her particular needs.
October 5, 2014
September 20, 2014
Continually creating new content is vital to keeping a marketing message fresh, elevating search visibility, and perhaps most importantly keeping an audience engaged. Content marketing, the practice of creating (hopefully quality) content for the purpose of building an audience that can then be marketed to, has recently come of age in digital marketing. “Native advertising” seems to be the buzzword of the year. And more marketing managers than ever have realized that finding something interesting to talk about can give brands (especially old or stodgy ones) a renewed voice among consumers.
August 31, 2014
In the latest example of how Redbox continues to push the envelope on SMS marketing, the company sent out a text message to subscribers encouraging them to click on a link to be taken to a scratch-off surprise deal.
August 3, 2014