Marketing Section: New Rules of Branding

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Take a look at an interesting McKinsey Article

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Trends Section: SAP Announces Marketing Gap Analysis Tool That Sets the Foundation for Customer Engagement Success

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Today’s customers have higher expectations for organizations than ever before. They engage with brands across multiple channels throughout their customer journey and demand personalized treatment, making marketers critically dependent on sophisticated technology as a result. Unfortunately, acquiring the best solutions for their organizational needs is not a simple task. If brands make the wrong choices and implement technology that does not meet their business needs, they miss critical opportunities to connect with target customers to drive growth and advocacy.

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Loyalty Section: Gamifying your loyalty program

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What if you could design a loyalty program that was so enticing, it became a talking point on par with the main features and amenities offered by your brand? What if your loyalty program commanded the attention of its users and actually deterred them from looking elsewhere? When we talk about gamifying a product, part of what’s implied is personal customization – the ability to modify what each individual receives from loyalty program membership to suit his or her particular needs.

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Client-in-news Section: Big data for big difference @CRY

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Corporations around the world are using big data to predict the future and to find ways to improve profitability. But even when profits are not the main motive, as is the case with non-profit organizations, data analytics is playing a crucial role.

Digital Section: 5 pieces of content marketing you can create today

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Continually creating new content is vital to keeping a marketing message fresh, elevating search visibility, and perhaps most importantly keeping an audience engaged. Content marketing, the practice of creating (hopefully quality) content for the purpose of building an audience that can then be marketed to, has recently come of age in digital marketing. “Native advertising” seems to be the buzzword of the year. And more marketing managers than ever have realized that finding something interesting to talk about can give brands (especially old or stodgy ones) a renewed voice among consumers.

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Mobile Marketing: How Redbox keeps its SMS program interesting for subscribers

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In the latest example of how Redbox continues to push the envelope on SMS marketing, the company sent out a text message to subscribers encouraging them to click on a link to be taken to a scratch-off surprise deal.

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FMCG Section: Check Out Pepsi’s Drink-Customization Machine

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Inside, each of the three versions of Pepsi Spire—the largest of which allows consumers to customize drinks in up to 1,000 ways—are displayed alongside prototypes for new vending machines and coolers. There is the social-vending machine that allows people to gift each other beverages.

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