Today’s customers have higher expectations for organizations than ever before. They engage with brands across multiple channels throughout their customer journey and demand personalized treatment, making marketers critically dependent on sophisticated technology as a result. Unfortunately, acquiring the best solutions for their organizational needs is not a simple task. If brands make the wrong choices and implement technology that does not meet their business needs, they miss critical opportunities to connect with target customers to drive growth and advocacy.
Trends Section: SAP Announces Marketing Gap Analysis Tool That Sets the Foundation for Customer Engagement Success
January 27, 2015
September 7, 2014
April 20, 2014
Although data visualization has produced some of the most captivating artistic displays in recent memory, some of which have found their way into exhibits at the New York Museum of Modern Art and countless art installations around the world, business leaders are asking: is data visualization actionable?
January 26, 2014
Rediff.com’s data experts, using interactive maps, explain how the nation’s capital voted the AAP into power. Lovely way to see how data visualization is gaining more attention and importance.
December 22, 2013
Amazing competition. Incredible entries.
November 17, 2013
Do your dashboards tell the story you want to get across or does your data get lost in a sea of pixels? Tableau strives to keep our users in the flow with software centered on principles of design, cognition, and perception. The same principles apply to great dashboards.
October 20, 2013
There is a lot of opportunity to set clarity regarding big data for business people and the second half of the big data users who are statisticians, econometricians, and behavioral scientists.