Trends Section: SAP Announces Marketing Gap Analysis Tool That Sets the Foundation for Customer Engagement Success

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Today’s customers have higher expectations for organizations than ever before. They engage with brands across multiple channels throughout their customer journey and demand personalized treatment, making marketers critically dependent on sophisticated technology as a result. Unfortunately, acquiring the best solutions for their organizational needs is not a simple task. If brands make the wrong choices and implement technology that does not meet their business needs, they miss critical opportunities to connect with target customers to drive growth and advocacy.

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Analytics Section: Interactive Heatmaps with Google Maps API v3

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Thanks to the Google Maps API it is pretty easy to code up a small JavaScript to turn a bunch of points into an interactively explorable and lovely looking heatmap. You’re welcome to give it a try on heatmap.joyofdata.de where you can load a CSV to display its contained points.

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Analytics Section: To Go from Big Data to Big Insight, Start with a Visual thro’ Bharath

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Although data visualization has produced some of the most captivating artistic displays in recent memory, some of which have found their way into exhibits at the New York Museum of Modern Art and countless art installations around the world, business leaders are asking: is data visualization actionable?

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Visualizing AAP’s win in Delhi by Rediff.com thro’ Bhavin Dalal

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Rediff.com’s data experts, using interactive maps, explain how the nation’s capital voted the AAP into power. Lovely way to see how data visualization is gaining more attention and importance.

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Celebrating excellence in data visualization and information design

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Amazing competition. Incredible entries.

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Analytics Section: Dashboards that Persuade, Inform, and Engage

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Do your dashboards tell the story you want to get across or does your data get lost in a sea of pixels? Tableau strives to keep our users in the flow with software centered on principles of design, cognition, and perception. The same principles apply to great dashboards.

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Here’s top Videos on Learning BIG Data Science

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There is a lot of opportunity to set clarity regarding big data for business people and the second half of the big data users who are statisticians, econometricians, and behavioral scientists.

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