Trends Section: SAP Announces Marketing Gap Analysis Tool That Sets the Foundation for Customer Engagement Success

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Today’s customers have higher expectations for organizations than ever before. They engage with brands across multiple channels throughout their customer journey and demand personalized treatment, making marketers critically dependent on sophisticated technology as a result. Unfortunately, acquiring the best solutions for their organizational needs is not a simple task. If brands make the wrong choices and implement technology that does not meet their business needs, they miss critical opportunities to connect with target customers to drive growth and advocacy.

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Digital Section: Using decision tables to support contextual targeting in your UI.

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An ideal restaurant is where the concierge knows your name and sits you at your favourite table. That’s good targeting. There’s a big difference between this and having them say “You almost bought an expensive wine with your meal last time. How about it today?”.

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Campaign Section: How to Innovate Your Email Marketing: Unlock the Fourth Type of Campaign

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There’s still room for innovation in email marketing.

Many are quick to write off email as old-fashioned, but think about the customer experience: Members of your audience no longer sit down to check their Hotmail account once a day or once a week; email is now a habitual part of the consumer and customer experience.

Campaign Management: How to Schedule a Marketing Campaign

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Organizations still struggle to turn content marketing into a structured business process. Too often inefficiencies, lack of communication, and poor process prevent brands from achieving results.

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Campaign Management: Email Marketing workout plan thro’ Bhavin

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Everyone wants to elevate their marketing. But then, we come to work, get pulled in 500 directions by everyday activities, and tell ourselves we will start again next Monday…End that cycle!

Campaign Management:Email Marketing- 3 lead nurture paths you should automate

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Marketing automation can help you manage lead nurturing efforts in a complex marketplace.

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Campaign Management: A Template for Killer Content Marketing Campaigns

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There are many marketers who are shooting in the dark with their content marketing campaigns. Over the last few years I have been working to get clarity on the subject and have found an effective template to follow.

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