Today’s customers have higher expectations for organizations than ever before. They engage with brands across multiple channels throughout their customer journey and demand personalized treatment, making marketers critically dependent on sophisticated technology as a result. Unfortunately, acquiring the best solutions for their organizational needs is not a simple task. If brands make the wrong choices and implement technology that does not meet their business needs, they miss critical opportunities to connect with target customers to drive growth and advocacy.
Trends Section: SAP Announces Marketing Gap Analysis Tool That Sets the Foundation for Customer Engagement Success
January 27, 2015
January 18, 2015
An ideal restaurant is where the concierge knows your name and sits you at your favourite table. That’s good targeting. There’s a big difference between this and having them say “You almost bought an expensive wine with your meal last time. How about it today?”.
October 12, 2014
There’s still room for innovation in email marketing.
Many are quick to write off email as old-fashioned, but think about the customer experience: Members of your audience no longer sit down to check their Hotmail account once a day or once a week; email is now a habitual part of the consumer and customer experience.
September 28, 2014
Organizations still struggle to turn content marketing into a structured business process. Too often inefficiencies, lack of communication, and poor process prevent brands from achieving results.
August 17, 2014
July 12, 2014
Marketing automation can help you manage lead nurturing efforts in a complex marketplace.
March 2, 2014
There are many marketers who are shooting in the dark with their content marketing campaigns. Over the last few years I have been working to get clarity on the subject and have found an effective template to follow.