Client-in-news Section: Big data for big difference @CRY

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Corporations around the world are using big data to predict the future and to find ways to improve profitability. But even when profits are not the main motive, as is the case with non-profit organizations, data analytics is playing a crucial role.

Marketing Section: How Unilever is reconfiguring its marketing

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The marketing world has been changed by disruptive digital capabilities for audience interaction, targeting and tracking, prompting brands such as Unilever to adjust their teams and their marketing goals. The big shift for Unilever will be to move away from marketing to people to marketing for people, according to Chief Marketing Officer Keith Weed.

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Marketing: Partner your clients better by knowing what they are getting ready for

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In an interesting article by Forbes  – CMOs: Are you a next generation markter?, it clearly outlines what are the skills needed for CMOs in the coming few years and we as their partners need to know, learn and be prepared to partner them better than anybody else.

In a recent report by Heidrick and Struggles, the firm suggests that for CMOs to prove their value, “they must tie their marketing plans closer to business results, influence adoption of their brand strategy across (the firm)…, and engage technology and sales peers.

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Auto Section:Ssangyong SIV-1 Geneva teasers suggest brand starting to find design mojo

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To follow Ssangyong’s recent concept history from the XUV-1 shown at the Frankfurt Motor Show in 2011, to the XIV-2 shown at Geneva last year to the e-XIV concept shown in Paris is to trace the evolution of the firm’s design growth. The SIV-1 concept coming to this year’s Geneva expo caps them all and looks like a leap in confidence for the South Korean brand.

Ssangyong doesn’t have much to say about it right now. SIV translates to “Smart Interface Vehicle,” and we’re told it is a “multi-interface” crossover that has a mobile audio system and four bucket seats. We’ll find out more when we get to Geneva next month, but we like what we see so far. You can visit the press release below for a few more official words.

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Unilever ‘social experiment’ to shape marketing

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The FMCG giant has enlisted 12 UK families to take part in the ‘Sustain Ability Challenge’ – a series of monthly challenges which it claims will help them save 15 per cent off their monthly food budget at the same time as reducing household rubbish by 25 per cent.

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It’s Now What You Know That Matters – Not Who You Know

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Given our hyper-connected world, could it be that “who you know,” while still important, matters a little less than in the past? Could it be that “what you know” carries more weight?

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How can we manage our client projects better – Learning from the Romans!

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In September 2011, Project Management Journal published an article comparing similarities between public works management in the Roman era and similar projects today.

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