The recent ALS Ice Bucket Challenge went viral because they used powerful psychological concepts to influence participation.
September 21, 2014
September 20, 2014
Continually creating new content is vital to keeping a marketing message fresh, elevating search visibility, and perhaps most importantly keeping an audience engaged. Content marketing, the practice of creating (hopefully quality) content for the purpose of building an audience that can then be marketed to, has recently come of age in digital marketing. “Native advertising” seems to be the buzzword of the year. And more marketing managers than ever have realized that finding something interesting to talk about can give brands (especially old or stodgy ones) a renewed voice among consumers.
August 23, 2014
“The email subject line is probably one of the most important pieces of a campaign because the inbox is a really full place,”
July 12, 2014
Visa World Cup campaign received nearly 100 million interactions on social media (likes, shares, comments), more than 75 million video views, and more than 1.4 billion digital impressions thus far.
March 31, 2014
The motive for the personalization often dictates the types of data available and the way it is implemented. Marketing-based personalization does not have the luxury of access to deep information about prospects and is typically focused on behaviors such as product views. Support-based personalization typically has a large amount of data about customers, such as products owned, and is able to leverage that data for very fine-tuned communications.
October 27, 2013
Marketing creatives and their data scientist colleagues had a meeting of the minds today at the Direct Marketing Association’s annual conference and expo here. A panel representing the two groups discussed the tension that exists between them and agreed that coordinating their talents would pay off in better-performing campaigns.
August 18, 2013
In the last couple of years, the way consumers interact with email has changed drastically. Much like the broader web,
email is now all about usability. Your subject line is one of the main things within your control to influence your
customers’ behaviour. Having an ineffective, confusing or ambiguous subject line delivers a poor user experience for
their online journey.