Technology/Data Section: HadoopDB- an architectural hybrid of MapReduce and DBMS technologies for analytical workloads

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The production environment for analytical data management applications is rapidly changing. Many enterprises are shifting away from deploying their analytical databases on high-end proprietary machines, and moving towards cheaper, lower-end, commodity..

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Customer Experience section: JackThreads weaves customer experience strategy from data

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Companies use data analytics to understand customer trends, but they also cut through those trends with human discretion to make business decisions. JackThreads, for example, uses customer feedback data to adjust customer service — or sometimes to proceed with a sale even if the data might suggest canceling it.

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Technology Section: A Guide to Hadoop for Data Warehousing and Operational Analytics

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Hadoop has become the preferred choice for big data analytics. It can handle both structured and unstructured data at very high volumes with an unprecedented price/performance ratio. Hadoop’s ecosystem advances now also make it suitable for real-time analytics.

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Technology Section: Which data tools do you need to make information actionable?

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According to IBM, 80% to 90% of all data has been created over the past two years. Why the explosion? Well, lots of reasons, chief among them is the explosion in the number of connected devices and the number of data points being monitored and consumed. The real question though, isn’t why. It’s much deeper.

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Data Section: Improving data quality with better CRM system design

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Every admin should scrutinize the CRM system to determine what can encourage better-quality data entry. This does not mean every field should be required, but make every required field matter.

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Data Section:5 ways to boost your marketing and sales ROI with customer data

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Data alone isn’t useful, and it has the potential to be distracting or even misleading. And analytics are only helpful if they’re focused on finding actionable insights — in other words, providing information that helps you make smarter decisions about your marketing, sales and general business efforts.

Marketing Section: Marketers Agree That Data’s Role Is Blooming

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One area of marketing where the need for data is growing like a weed is content. This is especially true when it comes to determining what kind of content marketers should produce.

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