Customer-Focused Marketing: Automation Is the Easy Part

Leave a comment

Marketing automation (MA) is a hot topic right now – it’s also in the early stages of potentially becoming an integral component of engendering positive customer interactions. Quite a bit has been written about what comprises current marketing automation capabilities. Most use cases center on email drip marketing and lead management / nurturing – done well, they can make a big difference for many companies. Enterprises are beginning to understand how to use MA for more on-target ‘shepherding’ of prospects during the buying cycle. And for enterprises with sophisticated buyer needs, marketing automation tools can provide a good means for building sustainable processes for continuous high quality leads and revenue growth.

Read more

Marketing Automation: What Is It, and How Can You Use It to Improve ROI in 2013?

Leave a comment

Marketers are faced with the challenge of presenting a consistent face to customers across both old and new channels, transcending technological and organizational barriers. It’s a tall order and, in 2013, marketers will be faced with more data than ever.

Read more

What is Enterprise Marketing Management?

Leave a comment

The term Enterpise Marketing Management also know as EMM or EMMP for platform, is relatively new.

EMM consists of marketing technology such as Web Analytics, Campaign Management, Digital Asset Management, Web Content Management, Marketing Resource Management, Marketing Dashboards, Lead Management, Event

While defined by most as a technology or set of technology solutions EMM is really a way of approaching marketing as an enterprise and putting all your marketing efforts under one cohesive set of objective with systems that allow you to administrate and moderate for greater efficiency while being able to report and measure how effective every element is.

Read more

The Big Data Myth for banks

Leave a comment

How do you know a person well enough to understand their motives, their actions, their aspirations and needs? It can be difficult even among friends and relatives one has known for years, let alone for a financial institution with hundreds of thousands of customers. Some people say it’s impossible for a large bank like Citi or Bank of America to really know its customers.

Read more

Talkable Brands are informational

Leave a comment

The Talkable Brand video series will help you to strategically think about ways to make your brand, your business worthy of word of mouth.

Read More

Perceptions, Promises & Positioning

Leave a comment

Both Forrester and Gartner (not to say that Forrester and Gartner are THE experts in customer experience, but its interesting that they both have similar definitions) define cutomer experience around “perceptions.”

  • Forrester: ” “How customers perceive their interactions with a firm”
  • Gartner: “The customer’s  perceptions and related feelings caused by the one-off and cumulative effect of interactions with a supplier’s employees, systems, channels or products.”

Read More

Understanding the marketing automation cycle

Leave a comment

The ideal marketing automation cycle revolves around a Customer Relationship Management (CRM) tool and then it branches into several activities, products, and software programs. There are hundreds of marketing automation vendors and many of them claim to be total solutions, but that is rarely the case. Many businesses struggle to understand what marketing automation is, how it can help their business, and how to do it right. Here’s a lovely graphic that explains it very well:

Read More

 

Older Entries